DISNEY MARKETING NUTRITION TO CHILDREN Case Study

DISNEY MARKETING NUTRITION TO CHILDREN - Case Study Exampleesity among children in the United States and atomic number 63 due to eating fast victuals that are produced and sold at Disney theme position and outlets (Bell & Winig, 2009).It was poised from the case study that more than 65% of Ameri loafers are obese and similar trend has been observed in children as well. From studies, it was found that a majority of the advertisements that are aired for influencing children are related to high kilocalorie and fat nourishment items such as, candy, soft drinks, fries and other fast food and sweetened cereals. It was to a fault noticed that when a certain food was endorsed using cartoon addresss, children insisted on purchasing those, more for the character than the food. Researches revealed that there was a huge gap between preference of parents and that of children regarding the nature of food. Children preferred eating those foods that their peers preferred, plot mothers selecte d nutritious food for them.The case study also suggests that initially, when Disney sold food and beverages in their entertainment parks and outlets, they had only considered enjoyment entailed with the eatables over the nutrition factor. Therefore, their eatables included ice cream, candy, pizza and pasta. According to Disney, they related food as a lifestyle over a source of nutrition prior to the criticisms (Bell & Winig, 2009).People deprave or consume fast food because these food items look attractive and taste good. Moreover, fast food is available at a reasonable cost while the volume is comparatively high. The company can introduce servings of salads and fruits along with basic meal. Introduction of salad along with high calorie meal will back up in adding nutrition along with satisfying their taste buds.The company replaces its fast food products with healthier in all meal choices simply with reduced variety. On a small scale production, it will be expensive, but if the company integrates suppliers and farmers from different parts of the world who are involved in fresh produce,